United States
United States
About the transaction
Qualitative Marketing Software is a privately held company that delivers real-time value-added customer information and marketing e-services. Corum Group Advised Qualitative Marketing on its sale to Sagent, an e-business intelligence solutions provider.
The acquisition will enable Sagent to deliver a single 360-degree view of a customer -- one not only based on historical transactions and clickstream data, but also by incorporating demographic, credit, geographic and other information on more than 125 million households in real time.
