United States
United States
About the transaction
Founded in 1999, NetConversions' technology and services deliver data-driven analysis and recommendations for website performance that improve user experiences and increase bottom-line results. Corum Group advised NetConversions on its sale to Atlas DMT, a subsidiary of the online advertising company aQuantive Inc.
NetConversions is a great fit for Atlas DMT, as it further enhances a marketer's ability to not only track Web-site behavior, but improve usability and conversion rates, through sound, data-driven analysis and recommendations.